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Krispy Kreme doughnuts. Oreos. M&Ms. Mmm, Mmm KOSHER!
Mmm, Mmm KOSHER! Campbell’s Vegetarian Vegetable gets the OU seal of
approval. Krispy Kreme doughnuts, Oreos, and M&Ms are just some of America’s
favorite sweets that have come under kosher certification in recent years. It’s
not just desserts. Campbell’s Soup, one of the oldest and most noted food
manufacturers in the country, announced that its condensed Vegetarian Vegetable
Soup is now certified kosher by the Orthodox Union.
The first cans bearing the OU kashrut symbol, Campbell’s first kosher soups,
rolled on store shelves in the Northeast this month. Nationwide distribution
will begin in December.
More kosher soups may be coming, say Campbell’s officials, if the first cans
sell well.
Campbell Soup Co. entering the kosher food field serves as another milepost of
Jewish life in the U.S., reflecting both the buying power of kosher-observant
Jews and the eagerness of non-kosher companies to gain a foothold in the kosher
world.
Other Campbell products, including Pepperidge Farm cookies and Godiva
chocolates, already are supervised.
“Offering a kosher soup is another important step toward meeting the rising
expectations of our consumers,” said Jeremy Fingerman, President of Campbell’s
U.S. Soup Division.
For the American kosher consumer, Campbell’s offering a supervised product is
especially significant, ranking with the day when Oreos, another culinary staple
of American life, went kosher.
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